CSES

 
CSES completed a project to support a newly established Investment Promotion Agency of an EU member state to define its marketing targets in the Financial Services and Information and Communication Technologies sectors.  The work involved, for each sector, a review of global trends for the sector as a whole and of the main sub-sectors ; a consideration of the strengths, weaknesses, opportunities and threats for each sector and its sub-sectors in the country's economy and a benchmarking exercise to assess the position of the subsectors against those of regional competitors. A set of criteria was then developed to assess the potential for success with a view to selecting and prioritising sub-sectors for marketing internationally.  Furthermore, a marketing strategy for the selected target sub-sectors was developed and key marketing messages for each target area were developed. Finally, a list of 50 qualified prospect companies in each target sub-sector was developed for the Investment Promotion Agency to approach.